Tasem Ramadan
House of Ra
I didn’t grow up in a vineyard—I grew up in New York City, surrounded by concrete, culture, and curiosity. That curiosity led me to study biochemistry, where I became fascinated by fermentation, transformation, and the science of what’s possible. Eventually, that passion found its home in wine.Over the past nine years, I’ve worked as a winemaker across British Columbia and California, learning the nuances of terroir, scale, and style. I’ve crafted 500-case ultra-premium wines with tight-knit cellar teams, and managed high-volume, 500,000-case production lines with complex logistics and demanding timelines. Whether on a bottling line moving at full speed or in a vineyard at sunrise, I’ve always believed in blending precision with instinct—and never losing sight of the story behind the wine.Today, through House of Ra Consulting, I help wineries bring their vision to life—whether that means launching a new label, reviving a struggling vintage, or scaling up to meet growing demand. Every winery has a unique rhythm. I’m here to help you find yours.
Winemaking
Custom Winemaking Solutions – From grape to bottle, tailored to your brand and market.Blending & Profiling – Create award-winning blends through analytical and sensory-driven approaches.Barrel & Aging Strategy – Oak selection, barrel rotation plans, and integration timing for optimal structure and complexity.Harvest Planning & Crush Pad Logistics – Efficient scheduling, equipment setup, and throughput maximization.
Winery Operations
Facility Design & Optimization – Workflow, scalability, and future-proofing.SOP Development – Customized standard operating procedures.Staff Training & Mentorship – Skill-building and seasonal crew development.
wine rescue
Biochemical Analysis Review – Interpret lab results to guide production decisions.Microbial Risk Management – Preventative protocols and corrective actions.Troubleshoot stuck fermentations, microbial faults, oxidation, VA, or off-aromas.
wine
New Label Launches – Concept to bottling line.Product Line Refresh – Revitalize stagnant SKUs to meet evolving market demands.Market Positioning – Define brand voice, tier structure, and style differentiation.
